Toolbox MAPID for Business Decision Making
Toolbox MAPID for Business Decision Making
In location-based analysis, many critical decisions depend on simple questions such as: how large is the area to be analyzed?, how many competitors are within a 1 km radius?, or which areas can be reached within 10 minutes from a specific point?
These questions can be answered more efficiently by using the right tools.
In this video, you will learn about the Toolbox feature in GEO MAPID—specifically three of the most commonly used functions in location analysis: Area, Isochrone, and Radius. These features allow you to perform measurements and accessibility analyses directly on the map, without lengthy manual processes.
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Course Contents
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Spatial Thinking for Business Growth
An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
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Setting Up Your First Business Project in GEO MAPID
An introduction to the GEO MAPID user interface.
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Digitizing Market Opportunities
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
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Leveraging GEO MAPID’s Data for Market Analysis
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
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Smart Styling for Business Insights
Applying and continuing data styling on imported and displayed datasets.
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MAPID Toolbox for Business Decision Making
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
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Multi-Criteria Decision Analysis (MCDA) for New Branch Location
SNJ use case for outlet expansion.
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Business Data Collection with FORM MAPID
Market survey form for KJPP.
