Digitizing Market Opportunities
Digitizing Market Opportunities
After becoming familiar with the GEO MAPID dashboard, the next step is to begin creating your own spatial data. One of the fundamental skills in a GIS workflow is digitization—the process of drawing objects directly on the map to create new data layers.
In this video, you will learn how to perform digitization directly in GEO MAPID using three primary geometry types: point, line, and polygon. These skills are essential for building layers such as asset locations, road networks, and operational boundaries without the need for heavy GIS software.
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Course Contents
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Spatial Thinking for Business Growth
An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
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Setting Up Your First Business Project in GEO MAPID
An introduction to the GEO MAPID user interface.
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Digitizing Market Opportunities
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
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Leveraging GEO MAPID’s Data for Market Analysis
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
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Smart Styling for Business Insights
Applying and continuing data styling on imported and displayed datasets.
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MAPID Toolbox for Business Decision Making
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
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Multi-Criteria Decision Analysis (MCDA) for New Branch Location
SNJ use case for outlet expansion.
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Business Data Collection with FORM MAPID
Market survey form for KJPP.
