Multi-Criteria Decision Analysis (MCDA) for New Branch Location
Multi-Criteria Decision Analysis (MCDA) for New Branch Location
In business expansion, selecting a new branch location is not merely about whether an area is crowded or not. More precise decisions require a data-driven approach—considering demographics, economic activity, POIs (Points of Interest), and surrounding risk factors. This is where the Site Selection and Site Analysis features in GEO MAPID play a critical role.
In this video, you will learn two core GEO MAPID features that help identify the best locations based on defined parameters, followed by deeper analysis to generate actionable insights for decision making. This tutorial uses a retail business case study (a butcher shop) to demonstrate real-world application.
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Course Contents
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Spatial Thinking for Business Growth
An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
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Setting Up Your First Business Project in GEO MAPID
An introduction to the GEO MAPID user interface.
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Digitizing Market Opportunities
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
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Leveraging GEO MAPID’s Data for Market Analysis
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
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Smart Styling for Business Insights
Applying and continuing data styling on imported and displayed datasets.
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MAPID Toolbox for Business Decision Making
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
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Multi-Criteria Decision Analysis (MCDA) for New Branch Location
SNJ use case for outlet expansion.
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Business Data Collection with FORM MAPID
Market survey form for KJPP.
