Business Data Collection with FORM MAPID

In today’s landscape, fast and accurate field data collection is crucial for effective decision-making—whether to assess market potential, record on-site team observations, or support outlet expansion strategies. With FORM MAPID, you can collect structured information from multiple locations, complete with geographic coordinates (geotagging).

In this tutorial, we will create a sample form for a sales market visit use case: starting from creating a data storage layer, designing questions in the Form Editor, sharing the form link with field teams, to viewing results that are automatically integrated into the GEO MAPID dashboard. At the end, you will also be introduced to how AI Data can be used to summarize and answer questions from survey data without reviewing each entry individually.

What will you learn in this video?

In this video, you will learn:

When to use FORM MAPID and example use cases (sales, marketing, outlet expansion)
How to create a dedicated layer for forms (mandatory point data type)
How to access the Form Editor via the pencil icon → Open Form Editor
How to configure the form layout (title, banner, visual elements)
How to add questions using various input types, such as:

text, selection, dropdown, checklist
numbers, sliders, currency
location (auto-generated administrative areas) to minimize human error
file uploads for photos or documentation

How to publish the form as public and share the link with respondents
How to view submitted form results automatically stored in the dashboard layer (map view + table)

Practice: “Sales Market Visit” Form + Auto-Generated Location

In this case study, you will create a Sales Market Visit layer to store observation results. You will then design a form containing information such as:

sales representative name
outlet name
city/district/sub-district (using the location feature for automation and reduced typos)
outlet type (e.g., supermarket/minimarket/market/restaurant/others)

When the form is opened in the field, respondents will first see the map to activate location services, ensuring that geographic coordinates are recorded based on the actual position.

Course Contents

Spatial Thinking for Business Growth
An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
Setting Up Your First Business Project in GEO MAPID
An introduction to the GEO MAPID user interface.
Digitizing Market Opportunities
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
Leveraging GEO MAPID’s Data for Market Analysis
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
Smart Styling for Business Insights
Applying and continuing data styling on imported and displayed datasets.
MAPID Toolbox for Business Decision Making
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
Multi-Criteria Decision Analysis (MCDA) for New Branch Location
SNJ use case for outlet expansion.
Business Data Collection with FORM MAPID
Market survey form for KJPP.

Business Data Collection with FORM MAPID