Leverage GEO MAPID’s Data for Market Analysis
Leverage GEO MAPID’s Data for Market Analysis
When planning a new branch expansion, one of the most critical questions is: which location truly has the strongest consumer potential? Relying on intuition alone is not sufficient. Relevant data and location-based analysis are essential to ensure business decisions are accurate and well-informed.
Through GEO MAPID, you can access and analyze a wide range of essential spatial data within a single platform, including demographic data, socio-economic status (SES), and competitor distribution. This video will guide you in understanding how these datasets serve as the foundation for location analysis.
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Course Contents
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Spatial Thinking for Business Growth
An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
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Setting Up Your First Business Project in GEO MAPID
An introduction to the GEO MAPID user interface.
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Digitizing Market Opportunities
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
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Leveraging GEO MAPID’s Data for Market Analysis
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
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Smart Styling for Business Insights
Applying and continuing data styling on imported and displayed datasets.
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MAPID Toolbox for Business Decision Making
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
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Multi-Criteria Decision Analysis (MCDA) for New Branch Location
SNJ use case for outlet expansion.
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Business Data Collection with FORM MAPID
Market survey form for KJPP.
